Designing
Products,
Powered By
Strategy
7+ Years Building Impactful Products
Senior Product Designer specializing in Research, Experience, and Visual Design. Proven track record taking products from 0–1 and scaling 1–100 across AI, Web3/Blockchain, B2B, B2C, C2C, and O2O ecosystems.
Experience Across
Industry Leaders.
Organizations that shaped my product thinking and craft.
AI Company
Tech School
Agriculture
Ecommerce
Fintech
Blockchain
Ecommerce
NFT & Web3
International collaboration spanning
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to explore
TOP PROJECT HIGHLIGHT.
DELIVERING EXCELLENCE.
Tictag INSIGHT
Video Intelligence
Designed the operations interface for an AI-powered CCTV analytics platform in Singapore — a single source of truth for every camera and processing pipeline, cutting mean time to detect AI failure from 52 minutes to under 8.
Semaai Agritech
Platform
Built the product, design & research function from zero at a Sequoia-backed agritech startup serving smallholder farmers across Indonesia and India.
ErudiFi
Dashboard
Redesigning a centralized partner dashboard to improve lead-to-activation visibility for school admins and internal partnership teams.
Redesigning
Bukas
A full redesign of ErudiFi's student tuition financing app in the Philippines — helping 4,133 students complete their applications with confidence.
THE DESIGN PROCESS.
ADOPTED IN AI ERA.
Strategy
I conduct initial research to understand the core problem before starting the product. Now powered by predictive market analysis and AI-driven metric modeling.
- Business Strategy
- Predictive Personas
- AI Use Case Mapping
Discover
Identifying gaps and gathering user insights to meet business needs. Now leveraging NLP to synthesize research and automate affinity mapping.
- Generative Ideation
- AI-Assisted Card Sorting
- Automated Info Architecture
Design
Translating insights into the visual product. Accelerated by generative UI exploration, AI-powered rapid prototyping, and dynamic component generation.
- Lo-Fi to Gen-AI Hi-Fi
- Smart Wireframing
- Predictive User Flows
Development
Working closely with Engineering to deliver the best product. Streamlined by automated design QA, intelligent code snippets, and strict handoff tracking.
- Automated Design Specs
- Code-Snippet Generation
- AI-Checked Documentation
CORE EXPERTISE.
TOOLS & CAPABILITIES.
Research & Data
- Qualitative & Quantitative Analysis
- In-Depth Interviews & UT
- Personas & Journey Mapping
- A/B Testing & Card Sorting
Product Strategy
- Business & Market Strategy
- Product Development Lifecycle
- AI Engineering & Prototyping
- Certified Scrum Master (Level 1)
The Toolstack
- Design: Figma, Framer, Sketch, XD
- AI Tools: Claude AI, Gemini / GPT, Stitch, Figma Make
- Data Analytics: Google Analytics, Mixpanel, Amplitude
- Docs & Mgmt: Jira, Notion, Confluence
Leadership &
Mentorship.
I empower organizations and individuals to embrace the digital age through comprehensive executive education programs, customized training initiatives, and personalized coaching.
Speaking & Mentorship Engagements
Google Developer Group
Speaker / Mentor
1000 Startup Digital
Kominfo (Komdigi)
MSIB KEMDIKTISAINTEK
Mentor
Compfest & Innovative Academy
Universitas Indonesia & Universitas Gadjah Mada
